Halloween is the second scariest day of the year. At least this election year, when Election Day takes precedence with these two fine specimens.
UCLA Extension turns 100 next year. Now they've teamed up with strategic branding and marketing agency Troika, to launch an extensive campaign throughout Southern California this month. It was designed to increase awareness, particularly amidst the modern-day challenges of heightened competition among continuing education. It's all part of their "Get there from here" campaign. For fall, their concept was "metamorphosis." As in many paths, choose yours. Keep finding yourself. Etc.
DDB NY created movie poster illustrations for a campaign called "The mourning posters." These premiered at the Wildlife Conservation Film Festival as well as Nat Geo WILD’s world premiere screening of Mission Critical in Washington Square Park last week. The Mourning Posters is a tribute to the species that are close to extinction in each film. Black and white of course conveys the stark reality of the situation.
Running shoes are great for treadmills, but when it comes to everything else in the gym they are definitely the wrong shoe. Stability is key. To get people to understand this, Animal Stockholm created Workout TR 2.0. IN selected gyms across Stockholm, Oslo and Copenhagen, gym rats can go and try out Reebok's gym equipment that approximated what it's like to work out while wearing the wrong shoes. The box jumps are higher, the weights are heavier, and the rope climb is a lot longer. Fun idea-- let's just hope the gym rats don't see it as a challenge to overcome Ha..
JCDecaux, UM and the Cancer Institute NSW created some innovative advertising in an attempt to get smokers to quit once and for all.
Set in Sydney Australia, the out of home company launched the campaign in Sydney's Pitt Street Mall in a didigtal board that reads "See the damage. Stop the damage." Viewers are them prompted to look through a sort of peep-hole into a smoker’s body to literally see the damage in HD. See the gif below. In addition to this, go to the iCanQuit.com.au for more info. Pretty cool.
These illustrated billboards sum it up featuring people in jobs where mobile banking should be discouraged. Just because you can it doesn't mean you should seems very much like something a portfolio student would have brought me when I was still teaching, but the illustration rescues it from being too much of a student idea. Also there are only so many ways you can say "bank from anywhere," on a billboard before it slips into dullsville and these at least look fun. My favorite is the surgeon followed by the pallbearer. Also glad there are clients out there who still have a sense of humor.
In India there are common misconceptions about Neapolitan food. Such as Pizzas need to be thin and crispy or drenched with ketchup or Tabasco or that pasta has to be soft. BBH India found these `stereotypes based on restaurant reviews and decided to educate people about Neapolitan food, for its restaurant client Gustoso. I love me a funny headline driven campaign. Apparently they worked with chef Giulio Adriani to ensure the dishes are authentic. If I'm ever in Mumbai I want to try this place. I'll bet its good.
Whether it's a death in the family, a new baby, or moving to a new home, a lot of pets get abandoned during major changes in life. This campaign reminds us to think of the pets, too. If you can't keep them, don't abandon them to the streets. Take them to the SPCA.
Yuengling is a family-owned brewery in Pottsville, Penn. that has for years has distributed its beers as far South as the beaches of Alabama. When New Orleans-based Cerberus got word that that Yuengling was coming to Louisiana, they created this spec campaign for America's Oldest Brewery. Imagine these social posts were part of a campaign running in real life, in front of the biggest New Orleans landmarks, Yuengling. This could be your southern agency of record.
The summer campaign version of Sécurité Routière’s All affected campaign, which shows the real effect of speeding, so many lives are affected by a single collision. This campaign is called « The Sunshine Highway » and the film with it follows the same flying bodies idea as the earlier film "Shockwave".
Desperate to shed its baby boomer appeal and widen its audience which is understandable, Harley Davidson has launched the millennial-centric "Where will the road take you?" campaign for it's Australia and New Zealand market. They recruited three artists to create the above murals, allowing said artists to express freedom as they saw it. Says Richard Morgan, Executive Creative Director at 303 MullenLowe: “We analyzed the things young people are already following on Instagram like food, surfing and travel, and used this as leverage to connect with new audiences.
McDonald's is official partner of the UEFA Euro 2016 and it wanted to extended a welcome hand to the European fans who will descend on France this summer. Under their tagline Come As You Are, BETC Paris and McDonald’s celebrates all fans, regardless of the teams they support. Photographed by Kim Reenberg, the visuals demonstrate the power of good sportsmanship, tolerance and diversity by showing fans holding up scarves that support two countries, with the country names merging to become a new country.
VTR On Demand offers you all your favorite movies to watch them repeatedly as many times as you wish. With this print “Scene repetition” campaign showcases 2 iconic scenes from two quite popular movies “Jaws” and “The Shining.” Fun stuff. The line reads "Your favorite movie, over and over again."
In addition to a hilarious spot, Blue Point Brewery also has a great refresh including print and packaging. The tone is definitely not taking itself seriously, and has a very fun low keyness about it. It's also quite offbeat. Good stuff. Makes me want to try one. Hm..wonder if they have it out here in L.A?
Helsinki Region Transportation has some new card readers that are touch sensitive or perfect for groups. This print (and French headlines) put the concept over the sensual top, reminding me of perfume ads. But it also makes sense conceptually, as the new card readers are from France. Very silly. I love it. I can't imagine any government transportation company doing anything like this in the states. But it just goes to show you that there's no such thing as a boring client. You can read more info about it on HSL's website.
Mexico ranked first in teenage pregnancy globally, with 1252 deliveries daily. For those teenage kids, their life is not only changed dramatically, but they are stigmatized. Disowned by their parents, unable to go to school, and discriminated against. It's a harsh reality. But you can help by donating to Save The Children.
Nice use of art direction here although not every teenager who gives birth has it done as a C-section.
Publicis Seattle unveiled the new visual identity for the 2018 Special Olympics USA Games. The agency was tapped as the sole agency to create the identity and corresponding tagline – Rise With Us. The games will be held in Seattle in 2018. The mark took its cue from the Olympic torch shape, but it also represents the water around Seattle as well as the sweat and tears from the athletes, family, and volunteers alike. The colors invoke the water surrounding the area.
Since 2014, 10,000 child refugees have disappeared soon after arriving in Europe. Despite lack of news coverage this is a big story, and people aren't aware how big a problem it really is.
Important words grab our attention when properly highlighted, making it easier to go back for a second read. Neat campaign for Stabilo markers.