My my, you must be really really naive if you thought that the Dove campaign was't a tad retouched. Of course it was, retouch includes getting better colors and removing distracting stuff such as plain old dust, seams in clothing or stray strands of hair. Still, some people find this quote from an interview with Pascal Dangin in the New Yorker a 'shocking revelation'.

I mentioned the Dove ad campaign that proudly featured lumpier-than-usual “real women” in their undergarments. It turned out that it was a Dangin job. “Do you know how much retouching was on that?” he asked. “But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.”

McCann Worldgroup and T.A.G. in San Francisco continued their winning streak last night, grabbing the best of show honors at The One Show for the "Believe" spot. Just a week ago the 2008 International Andy Awards bestowed its top honor, the Grandy, upon the Microsoft XBox's Halo 3 "Believe" campaign. You may now place your bets on how far this ad will go at the Cannes Lions Festival this summer. I say "far" but not Grand Prix, what say you?

Oh Mom. You are the center of our target market. We write taglines just for you. Moms depend on Kool-Aid like kids depend on Moms. Choosy moms choose JIF. Kid Tested Mother approved. Nestle Nesquik - Kid delicious. Mom nutritious. We aim everything from house cleaning products to food to the car that takes the kids home at you. We let you star in so many of our ads. You are the sex symbol, the cleaner, the nurturer, the food maker, the boss, the errand runner, the comforter, the wife, the mistress, in short - the Mom.

We'll have famous moms in ads, like Brooke.
Bright Beginnings - Brooke Shields (2004) 0:30 (USA)

And even famous fictional moms:
Agion - That's Revolting (2007) 1:15 (USA) starring Florence Henderson

stereotypes - sometimes they are the funniest thing about mom.

The Cleaning Mom.
VIM - Prison Visitor (2004) 0:30 (Canada)

the MILF
Tag Body Spray - Mrs. Drake (2005) 0:30 (USA)

A group that calls themselves "Brysterne på Bussen" (The boobs on the bus) are a tad annoyed at the

»We wonder where all the naked men are. Why is it always naked women that we see in the public space. Today anything can be improved [with plastic surgery], and it is a shame that men can't also see how they can optimize their bodies. That they never see nor get the chance to compare their genitals to other mens.« says spokesperson Irene Manteufel a journalist and part of the group "The boobs on the bus" to Politiken.dk.
To show what a truly equal society should have they've taken a current plastic surgeon ad now running in Denmark which shows a pair of naked breasts with the line "New Breasts", and photoshopped it for a male version instead.

Reuters reports indie music for beer launches

The national campaign for Bud Light Lime will feature the music of multigenre performer Santogold. A remix of her song "Lights Out," as well as the ringtone, will be released online next week at budlightlime.com.

In addition, a CD sampler, with up to 18 tracks, will be released in June to tastemakers and music blogs. Tentatively titled "Bud Light Lime + Fader Presents," it will feature existing music from such indie labels as Downtown Records.

Disclaimer: I'm a huge fan of Santogold. Here's some lovely to listen to (inside)

Staples Easy Button, bow your head to the Emergency Party Button!

A little birdie told me that David Beckham has recently wrapped up a global television and print advertising shoot in Los Angeles for Sharpie markers.

The TV spot, set to air in select markets around the world beginning July 15, shows Beckham using a Sharpie to autograph a variety of unusual items for fans, but when the time comes to return the Sharpie to its owner, Beckham resists. Dum dum DUM! Reminds me of our T-shirts in the shop "not without my sharpie!" Once you go Sharpie, you never go back you know. ;)

Here's a shot from the shoot (say that ten times fast) where Beckham high fives another actor.

Belgian users can search in both French and Dutch

Copenhagen, London 7 May 2008 – Truvo, a leading local search and advertising publisher operating across 6 countries, has launched a downloadable Java search service for mobile users in Belgium based on mobilePeople’s popular liquid platform. Truvo, formerly called World Directories, is the first international directory publisher to add multiple content sources in a searchable format next to their own yellow and white pages listings.

In 1977, Wells Rich Greene and Milton Glaser created the iconic I Love New York campaign, which helped increase tourism in NYC, but not so much in New York State. To correct the sins of the past, a new campaign is being unveiled today. Saatchi & Saatchi was hired to give the campaign a $17 million makeover and hopefully more tourists will leave the already crowded city and go upstate.