women

Égard Watch Company - Erased / the female runner (2023) (USA)

"ERASED - A message to woke corporate America (Nike & Budweiser)"

The Iranian American Women Foundation (IAWF) launch billboard campaign to raise awareness and visibility regarding Mahsa Amin & #womenlifefreedom

At the recently sold-out Iranian American Women Foundation (IAWF)'s conference that took place in San Francisco on October 16, 2022, in dedicatio
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Canesten - ‘The Truth, Undressed’ Vagina Academy educational platform

Analogfolk has created a new campaign for Bayer's Canesten brand of thrush medication.
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Dove : Toxic Influence / Dove Self-Esteem Project (2022) 3:48 (USA)

Dove has come up with a new experiment, and as an experiment I decided to watch this with my teenage daughter, to see how she reacted to the ad.

Midol - Comfort is Power (2022) 1:34 (USA)

"Every single month, without fail, we go on this rollercoaster"
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Egard - What is a woman? Womanhood is a birthright (2022) 2:00 (USA)

Egard Watches are back, now that they've settled "What is a man", as a response to that famous Giletter advert that spawned a new razor
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Yoppie menstrual cycle care company calls its potential customers "bleeders", attracts ire

It sounds bonkers, but the CEO and founder of a menstrual cycle care company just called her potential customers thoroughly objectionable people.
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Citi "Escalator" (2022) :30 (USA)

This International Women’s Day, Citi introduced an energetic spot showcasing their commitment to investing in opportunities for more than 10 million w
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Elvie “Smart Bodies” / feat. Eva Lazarus (2022) :60 (UK)

Leading femtech brand Elvie today launches a new global brand campaign in honor of International Women’s Day.

Roccamore runs a #RespectHighHeels: More women in the boardrooms campaign on International Women's Day, it backfires

Only 20% of all board members in Danish companies are female - 1 woman for every 4 men. It's 6%, if you remove family connections.

London's Vagina Museum has moved, the new campaign announces re-opening and new location.

“Half the word has a vulva, a vagina and a clitoris" The Vagina Museum began as a pop-up art project in 2017 but grew into a permanent exhibit

ING Turkey - 8 March 8 Prejiduces 8 Female Illustrators (2022) case study (Turkey)

8 March 8 Prejiduces 8 Female Illustrators - ING Turkey

Plenity’s “Who Said” Via Agency The&Partnership Embraces Fresh Motivation With Audio To Match

Sonic Union was approached by The&Partnership for a full suite of sonic solutions – music, sound, and audio.

Knix - “Blood, Sweat & Pee (Nothing to Hide)” (2021) 1:00 (Canada)

Hit me with the blood, sweat and pee. We leakproof.

Prospera Credit Union "Your Name" :30 (2021) (Canada)

Where everybody knows your name. But they don't give you beer like it's Cheers.. Just your money.

Nyasan Days "Would you like to go more?" - Nissan Light Car for Cats | #Nyasan Days (2021) :22 (Japan)

In the fall of 2020, Nissan Motor Co., Ltd.

August - Introducing August Period Care (2021) :30 (USA)

"Periods are powerful and we made period care to re-affirm that."

UN Women Australia "When will she be right?" (2021) 1:50 (Australia)

A woman cuts wood for a fire, while explaining that Australian's have an expression: "she'll be right"
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Human trafficking isn't what you think it is

An-eye opening new public awareness campaign commissioned by Public Safety Canada works to highlight the grim realities and prevalence of human traffi

ULTA Beauty - Muse / Behold her (2021) :60 (USA)

"MUSE" is Ulta's commitment to Magnify, Uplift, Support and Empower Black voices in beauty, announced today with this commercial direct

EZINMA, directed by Alison Chernick, Makes Virtual Premiere in Tribeca Studios & Bvlgari's Female Trailblazers Series

Emmy, Tony, and Grammy-Award Winning Actor and Two-Time Academy Award Nominee Cynthia Erivo Joins Bvlgari & Tribeca Studios to Shine a Spotlight o

Leo Burnett proudly presents: “Everyday Triggers”

Israel’s leading brands give their products a dark twist in a commercial break takeover for “The International Day for the Elimination of Violence aga

Modibodi #MyPeriodisGreen - (2020) (Australia)

Australia’s leading period and leak-proof apparel company, Modibodi, is flipping the switch on periods with its latest campaign, ‘My Period is Green&#

BMO - Remove gender bias from dictionaries #DayOfTheGirl (2020) - Canada

BMO Marks International Day of the Girl with an Evolution of ‘Jane’s Story’ The social media campaign from FCB Canada shines a light on social condit

TENA: I Will Be Me (2020) 1:00 (UK)

TENA Women challenges social stigma and taboo around incontinence head-on, encouraging viewers to speak more openly and honestly around the subject
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Pantone launches new shade of red to end menstruation stigma

A campaign by color matching company aims to ‘emboldens people who menstruate to feel proud of who they are’

"I ❤️J K Rowling" billboard appears in San Francisco.

Thanks to a generous contribution from a Silicon Valley exec, the "I ❤️J K Rowling" billboard campaign is now seen in San Francisco, Califo
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The "I ❤️ J.K. Rowling" billboard made a brief appearance in Vancouver, Canada

In the evening of September 11, a billboard in Vancouver Canada spelled out: "I ❤️ J.K. Rowling", but it has already been removed.

New Los Angeles Women's Soccer team Angel City taps Battery, R/GA and Plural as partners

Late last month, the National Women's Soccer League awarded the exclusive right to found a professional women's team in Los Angeles to a con

"Get a grip", the ASAI banned a Tampax ad, the ad has now gone viral, discussed everywhere

The ASAI upheld complaints that the ad contained general offense, but not that it was demeaning to women or had sexual innuendo.
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"I ❤️JK Rowling" billboard goes up in Waverley train station, Edinburgh.

The founder of Standing for women, Kellie-Jay Keen, has a new billboard that has just gone up in Scotland.
podcast
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Kellie-Jay on Adland's podcast

The Adland Podcast ep 8: Kellie-Jay Keen "Woman" campaign creator on why it's so controversial.

Kellie-Jay, also known as Posie Parker, speaks with Dabitch on this episode of Adland's podcast about the "Woman" billboard campaign th

Gerety Awards: Final Deadline Fast Approaches, Need for Equality as Strong as Ever

The final deadline for the Gerety Awards is on July 17, with winners announced later in the year, a benchmark for creativity's future in a time w

Libresse Bodyform - Womb Stories (2020) 3:18 (UK)

"Our #wombstories are never simple. But all of them – the weird and the wonderful; the happy and the sad – need to be heard. "

BMO | Jane's Story - (2020) 2:30 (Canada)

To change the future of women and money, we have to change the conversation. #BMOforWomen #BMOgrowthegood #IWD2020

Apple: Behind The Mac- International Women's Day (2020) :48 (USA)

Apple's Here's To The Crazy Ones, er Behind The Mac without voice over, is back for International Women's Day.

Microsoft - Be the One : Katie Sowers (2020) :60 (USA)

Katie Sowers is the first woman to coach a team to the Super Bowl.

Bat for Lashes "The Hunger" | Directed by Natasha Khan / Lief (2019)

Bat For Lashes, aka Natasha Khan, unveils her new song “The Hunger” from her highly anticipated new album Lost Girls out on September 6 via AWAL Recor

Gucci celebrates abortion in its latest collection

As abortion debates pop up around the The United States, and the world, Gucci weighs in for profit.

Mercedes-Benz - Bertha Benz: The Journey That Changed Everything (2019) 4:00 (UK)

In a time when “car” was not even a word yet, and people relied on horses to pull their wagons, one woman challenged the status quo.
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The Last Ever Issue - Gazeta.pl, Mastercard, BNP Paribas (2019) 2:00 (Poland) case Study

This is a fantastic idea. I love it!

New Coalition Set to Tackle a Major Engineering Challenge: The Profession’s Lack of Women

Toronto-based Juliet partnered with Engineers Geoscientists Manitoba to create the Manitoba Coalition, which is made up of the biggest employers of en
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Wordpress shuts down several feminist blogs without warning.

Wordpress hosting, wich is run by the folks at Automattic, is targeting and shutting down femnist blogs without warning.

ESPN 'What about us" (2018) :30 (USA)

Metro - Women's Dreams (2018) :30 (France)

Unibet "Queen Rules" (2018) 1:00 (UK)

On International Women's Day, FCB Inferno, the agency behind Sport England's 'This Girl Can', is launching Queen Rules - a new way

WIZO "Flowers" (2018) 2:30 (Israel)

ING Belgium"The Walk " (2017) :45 (Belgium)

Apple "Sway" (2017) 1:30 (USA)

Boy, Apple really likes dancing, don't they? It's like they want to own dancing.

HORNBACH- Smashing the Cliches (2017) :445 (Germany)

A manifesto against female roles and stereotypes. The motto: "We never said it would be easy“.
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Libresse - Blood Normal - (2017) 2:22 (UK)

west elm "get house proud" (2017) :30 (USA)

west elm "Accent Color" (2017) :15 (USA)

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Lola, the model in the "Racist Dove ad" defends original concept

Lola Ogunyemi is a model who has unwillingly become the face of "racist ad" after she appeared in a Dove body wash campaign.

PINALEN® “Seamless Clean” (2017) :30 (USA)

Ford's Saudi comment on women drivers looks just like Lynx award winner from 2016

As soon as Saudia Arabia announced that women will be allowed to drive, Nissan, Ford and Volkswagen hurried to publish topical ads commenting on the h
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Garmin "Beat yesterday" (2017) :30 (USA)

SheaMoisture's growing pains as they expand market - social media backlash for ads

A funny thing happened on SheaMoisture's way to expanding their market share...

Shea Moisture - Hair Hate is Real (2017) :30 (USA)

This ad and other edits of it was very shortlived on the air as Shea Moisture pulled it after receiving a massive backlash on social media and blogs f
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H&M - She's a Lady (2016) :90 (UK)

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Dove - Love Your Hair (2016) :90 (USA)

Dove fights "hair shaming" with this ad, showing us women who share how they feel about their hair, and what people have told them about how
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American Cancer Society "Anger" (2015) :30 (USA)

This ad is part of a new campaign for The American Cancer Society, directed by cancer survivor Rodrigo Garcia Saiz.
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Sport England - This Girl Can (2015) 1:30 (UK)

Absolutely brilliant slice of advertising here from FCB Inferno, showing once again that the UK is miles ahead in the advertising game (Say something
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Kotex - Man vs Napkin - (2014) :30 (USA)

Ogilvy & Mather Shanghai continue with their humor in their new Kotex campaign, having demonstrated cat sensitivity before, they now take on the p
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Amnesty International's brand in prostitution trouble on twitter #QuestionsforAmnesty

In a rather shocking move.

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