DΣar Art dirΣctors, plΣase quit using "sigma" instead of e.

Oh no, not again, like we didn't see enough of this "clever" Greek flavour when the movie "My Big Fat GRΣΣK Wedding" came out.

Few things annoy me as much as faux greek, but faux cyrillic and heavy metal bands idiot use of cool "umlauts" are right up there with it.

Us arty folks already have a bit of an idiot reputation, what with some "silly art school" behind us where no "real subjects" were studied, and lets not forget that the clients nephew has a mac so he can probably "whip something up". Do not cement our reputation as fools with stuff like this, please. They'll let copywriters get away with calling calling a chimpanzee a "monkey", but that's because they don't know any better themselves. (Here's a trick for you who don't know the difference between an ape and a monkey, monkeys have tails). With three million Americans residents in the United States that claim Greek descent and god knows how many ex-college kids that learned at least some of the letters (enough to join a fraternity or sorority at least), you might just be insulting someones intelligence when you're trying to be smart. If you're unlucky, you'll be insulting the client. Stop it.