Cheerios "Grandpa" (2015) 1:00 (USA)

A few years ago, Cheerios tugged on our heartstrings/depressed us with a boy eating cereal, grilling his mom about nana's love of Cheerios, then ruminating that when he eats Cheerios, it's like he's eating them with his dead nana. In this one, Grandpa is being shipped off to the retirement home. He's sad because he can no longer live on his own. The casting here is incredible, by the way. The older gentlemen conveys so much with his eyes and expression. That heaviness and loss of freedom weighing him down.

But there's a bright spot! The granddaughter's thoughtful surprise at the end will be the memory he holds on to as he knows it will be the last time the family visits. They'l put him in his room with his cereal and then shut the door. Then Grandpa will systematically go through box after box of Cheerios with only a TV as his companion. As he finishes his last bowl and slips into darkness one final time, a lute-playing Honey Bee with wings will escort him up to cereal heaven.

Cheerios: When death surrounds you.

Client: Cheerios
Chief Creative Officer: Jay Benjamin
Agency: Saatchi & Saatchi, New York
Executive Creative Director: Peter Smith
Creative Director: Johnnie Ingram
Copywriter: Brad Soulas
VP, Executive Producer: Dani Stoller
Producer: Ali Issari
SVP Account Director: Emily Wilcox
Account Director: David Barone
Account Supervisor: Taylor Doyle
Business Manager: Christina Mattson

Production Company: Community Films
Director: Matt Smukler
Executive Producers: Carl Swan, Lizzie Schwartz
Line Producer: Lisa Shaw
Director of Photography: Tami Reiker
Editorial: Beast
Editor: Jim Ulbrich
Producer: Sheena Wagaman