Want to be an "assvertiser"? Cottonelle is looking for you!

Assvertising is back!

Cottonelle hired spokes-comedian and former physician Ken Jeong, to help spread awareness for down there care and ignite a search for consumers willing to share their situation down there.

With Jeong as its first-ever "Assvertiser", Cottonelle® will select four individuals to also become brand ambassadors ("Assvertisers") in exchange for $10,000 each. Yep. All you have to do is wear

Unlike other toilet paper brands that only boast about their softness and strength, Cottonelle prioritizes addressing real consumer needs with their range of products. They cater to individuals with hard-to-clean, sensitive, steamy, or swampy concerns, ensuring that everyone receives the proper care they deserve. Cottonelle also recognizes that many people feel embarrassed discussing their needs, which is why they have partnered with Ken Jeong to directly engage with consumers and introduce their team of Assvertisers.

To apply to be an Assvertiser, consumers can visit cottonelle.com/assvertiser now through July 26 and submit a video personally describing their down-there situation in a clever but clean way, i.e., "my down there is messier than text messages after midnight."

Four applicants will be selected as a Cottonelle® Assvertiser, one to represent each of the most common down there situations - steamy, sensitive, hard to clean, and swampy. Assvertisers will be notified if they are chosen via email in mid-August, 2023.

Selected "Assvertisers," will be rewarded with a payment of $10,000 each, and will participate in a unique marketing campaign by wearing a specially designed pair of Cottonelle joggers in public. Yes, you will have to go outside wearing these. Their role will be to promote open discussions about personal hygiene and care for intimate areas by creating engaging social media content for the brand while wearing the joggers. Assvertisers will also be expected to confidently initiate conversations about down there care, and generate social media content for the brand.

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