This is the first time that "Wallbox" has an ad during the super bowl. It features a man named Seth, who was struck by lightning in 2013. And ever since that day, he's had a complicated relationship with electricity.
Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.