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press clippings about Adland

Ad age: Power 150 - We're number one! Sweden leads the European blogs. Top 100 European adblogs.

You might have spotted the Ad Age power 150 and looked to find that SEO blogs count higher than personal blogs (of course!), but since it takes so many different number crunching things into account, it's surprisingly democratic - and it adds "Todd Points" to the score. The many different sources also causes the list to move around a lot more than any others, since for example Technorati - despite many years on the web - can suddenly go all wonky. I've seen Adland be on #17 and #70 on the same day as Technorati has acted funky for some reason. Media Culpa also notes that the power150 only counts his atom feed and not his many feedburner subscribers. Not to mention that Alexa is still shunned by most mac-people (even though the alexa toolbar is now available for Firefox) giving the SEO (and thus PC users) blogs a leg up with that score over the blogs more often frequented by mac-driving creative types.

Spinning around made a list of the top UK blogs found on the Power150 where Russel Davies is the leader of the pack.
But there's a European ranking out there as well, it was Kullin's Media Culpa that brought this to my attention in his July 18 post - Nick Burcher counted all the european flags on the list to make a European version and even made little graphs, and then he did one based on Alexa traffic where Adland is number 2 again.

Well, number two no more. Adverblog and Adland usually have the same exact total score, but with Adverblog listed first, so I naturally had to screendump this. ;) We'll never beat Italy in football (soccer to you US folks) so I have to gloat when I have my chance. Sweden, raah raah *dances around with pompoms* No hard feelings Italy, you know i root for Italia in football!

The top 100 blogs in the European ranking today is:

#1(19) Adland - Sweden
#2 (22) Adverblog - Italy
#3 (27) I Believe in advertising - Italy
#4 (40) Russel Davies - England
#5 (42) Yoast - Tweaking Websites The Netherlands
#6 (48) Marketing & Strategy Innovation Blog Belgium
#7 (49) Osocio The Netherlands
#8 (54) Adverbox - Italy
#9 (57) NevilleHobson.com - England
#10 (58) David Airey - Scotland
#11 (60) Blogstorm - England
#12 (84) Adliterate - England
#13 (90) Crackunit - England
#14 (93) Behind The Buzz - UK (!)
#15 (101) Viralblog - The Netherlands
#16 (104) Media Culpa - Sweden
#17 (117) Talent imitates, genius steals - England
#18 (127) Krishna De's BizGrowth News - Ireland
#19 (128) Only dead fish - England
#20 (131) PR blogger - England
#21 (132) The engaging brand - England
#22 (139) Joe La Pompe - France Shout-out! been around almost as long as we have!
#23 (143) HERD - England
#24 (146) Fresh Creation - The Netherlands
#25 (156) Coolz0r Marketing Thoughts - Belgium

(the rest inside, folks)

Radio: "radio advertising is a very grateful media"

Moi, Åsk Wäppling a.k.a Dabitch, was just speaking about advertising (what else?) on RixFM radio with Roger, Titti and Gert of Rix MorronZoo. Not the first time we've been on the radio mind you, we chatted for an hour on the advertising show a few years ago - but it is the first time in Swedish. Not sure I made as much sense as I wanted too, considering the early hour for me. Should've taken that coffee intravenously. I really wanted to play RACV Car Loans - Disclaimer Guy as en example of good radio advertising, but y'all can listen to that here.

Ett glatt hej till alla svenskar som kanske hittat hit efter att ha hört mig i morse. Välkomna till reklamfanatikerns sajt. :)

Resumé: "Red Cross backs up Adblogger."

Resumé Thursday Augist 28: "Red Cross backs up adbogger"

Metro: "I'm obsessed with advertising"

Yesterday I was on page six in Metro, Sweden - which can also be found here on the web with the headline: "Mom must have dropped me on the head when I was a kid". Sorry mom.

How did you build up the site?.
By being stubborn. When I began (in 1996) I had to get my own server. I don't just write, I run the server, I digitize the commercial films, and I've built the database. I don't add stuff without the creators permission, but since the arrival of youtube and myspace commercials are being thrown around left and right.

MediaVärlden: Kinesiska dödshot mot svensk reklamblogg

Another trade-press bit on the recent Chinagate - now it's Axel Håkansson & Mediavarlden.se in Sweden who had a long chat with me about the technical details and free speech implications of it all. No google translation of this yet.

Adland is in Dagens Industri today.

The article about Adland in Dagens Industri (a.k.a Sweden's pink paper) today focuses on the "Chinagate" affair. "Death threats from angry readers commonplace for Ad-blogger" reads the headline.

For those of you who missed it, the posts about the Swedish Red Cross Youth human rights campaign drew a lot of attention. One adgrunt, whole9yards, spotted that some photographs in the campaign depict police in Nepal rather than China - see Red Cross (Youth) pulls "Olympic" human rights campaign in Sweden - and voiced his concerns about this. Other commentators attracted to the posts weren't anywhere near as decent and well articulated as he was, and soon the comments became a regular flame-fest. What you see on here the site is not everything that was posted, since most of the comments were flagged as spam by the automatic spamtrap, but it will give you a general idea of what was being said. Emails directed to me personally were a hundred times worse, and it culminated in late night phone calls and even death threats if I did not remove the campaign and apologize for its existence. Not to mention the DOS-attacks, spambombings and google-bombings attempting to link Adland with the word prostitute. The Swedish Youth Red cross have had to endure the same, and several facebook groups were started rallying people to join in the hate for them.

For the record, I never remove campaigns submitted unless the creators of said campaign asks me to.

Links on anti-cnn regarding that campaign can be seen here: [本版提示] 瑞典青年红十字会借西藏炮制辱奥广告[广告已撤销!] and Unbelievable: The Red Cross——Hypocritical and misleading !.

Resume.se also had an article a few weeks ago about the threats I've received for publishing that campaign (and the note that the campaign was pulled). See : Adlands grundare hotas för OS-kritisk reklam. The anti-cnn sajt is created by students to expose what they call "Western Goebbels' Nazi media" - that is, Western media's biased coverage of unrest in Tibet. See news.com Australia: Chinese students launch 'Anti-CNN' website

Resumé - Resume.se July 2008.

Sweden's advertising tradepress ran a story the 23rd of July: Resumé: Adlands grundare hotas för OS-kritisk reklam. (Adland's founder is threatened because of a Olympic-critical campaign).

Marketingsherpa: How to Be Seen in Adland, the Land of Edgy Video Ads

Marketingsherpa: How to Be Seen in Adland, the Land of Edgy Video Ads

Background
Wäppling received degrees in illustration and graphic design from Parsons School of Art and Design. She has worked as an art director for companies, including Saatchi & Saatchi and Procter & Gamble. She also has written columns for design magazines, such as Resume and Cap & Design.

Circulation & Readership
Adland currently has 79,622 registered members. Wäppling says their users are: “creatives” in the ad business, tutors, professors, students, production people, planners, account executives and “quite a few people who don’t work in advertising but are big fans.” Each month, the site receives 914,436 unique monthly visitors and 4.87 million monthly visits.

About the Web Site
The site’s oldest ad is from 1958. Their content includes the largest online/offline collection of Super Bowl ads; the 35 years of commercials are accessible for a small fee. Adland has more than 39,000 spots from around the world, plus print, outdoor, interactive and any other existing media.

To read the rest you'll have to log in to Marketingsherpa.

"Check out Adland's amazing archive of super bowl films" SvD.se

Svenska Dagbladet: "K-Fed tog hem årets Superbowl" (english google translation here) - where Martin Jönsson also tells people to check out Adland's amazing superbowl commercial archive.

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