Adland's Dabitch was quoted in the FT Tech blog, where journalist Tim Bradshaw spied on twitter's reaction to the super bowl blackout, and concludes this was twitter gain in real-time marketing.
- Oreo got more than 10,000 retweets and counting for this spontaneous tweet:
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
— Oreo Cookie (@Oreo) February 4, 2013
Ad industry blog Adland declared: “The @Oreo twitterfeed probably won the super bowl ad chatter tonight.”
.... and they did, didn't they? You can still dunk in the dark was a pivotal moment of realtime marketing history.
I built this website. From scratch. Including the servers.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
