Stouffer's "Food among friends" (2017) :30 (USA)

In this campaign from Stouffer's the friends and family and people are all real and the spots are all unscripted. For this one, a married gay couple visit their best friend in New York to have a "homemade dinner." The three bff's moved together from Texas to new York together. It's a cute spot. But positioning Stouffer's as being anything but a convenient meal is a bit tricky. No matter how to slice it (pun intended) it's a TV dinner. Maybe they have marketing research showing this particular age group doesn't know how to cook beyond chopping up lettuce, but even a casual dinner party should involve more than step one: open box. step two: remove cling film. No offense, but in the other spots which feature a married couple who work long and different shift hours in the ER and a vet whose returned home to help his busy wife and young daughter, these guys kind of have no excuse to be eating frozen foods.

Client: STOUFFER’S
Director of Marketing:
Tilman Moe
Marketing Manager:
Bianca Suchter
Associate Brand Manager:
Tim Wallenhorst
Marketing Manager (Communications COE):
Tana Peckham
Agency:
Swift
Chief Creative Officer:
Alicia McVey
Executive Creative Director:
Rick Albano
Group Creative Director:
Cat Hyland
Creative Directors:
Tian Mullholland
Otis Rubottom
Director/Editor:
Karen Fisher
Strategy:
Josie Goldberg
Emily Smith
Account Management:
Jaime Komitor
Michelle Borgese
Randi Roth
Production:
Bailey Phillips
Bre Maris
BreAnna Wilson
Food Stylist: Maki Katsumoto
Multicultural Agency: Casanova
Production House: Bunker