A very silly "people get together and sing" commercial for Snickers, a snarky parody of the tradition of singalong ads that have been made since the Superbowl famous 1971 Hilltop ad, the 1990 hilltop reunion ad, and various other ads through the years. Like the VW "Sunny side" super bowl ad where all meme-people got together to sing.
Here, Snickers is meant to fix the world. Stop things like babies named after vegetables, the fifty-seven new variations of milk, and - horror - those influencers. So they dug a giant hole and dropped a Snickers in it. Did it work? *eyes darting left to right* Don't know yet.
Client: Snickers
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