Selling 80's music compilations in South Africa

If you were to ask me what is the best strategy to sell CD compilations of 80's/90s music in South Africa, you can bet that I wouldn't answer; "using apartheid, a transsexual and Roller Girl". I most likely wouldn't call my product "Kinky Afro" either, as "full of old, but cool music" is not the first thing that pops into my head with that name. This my friends, is probably why I'm not a bazillionaire, as BBDO Cape Towns campaign for Kinky Afro is really quite funny.
Terence Neale directed the flashbacks out of Humanoid & Egg production.