Rinascente adds a little magic to Christmas in Italy by having anthropomorphic animated Christmas decorations dance in the season in a special ballet, so that you may start to “Believe in Wonder”.
Client: Rinascente Spa
Creative Agency: Wunderman Thompson Italy
CEO Wunderman Thompson: Giuseppe Salinari
Chief Creative Officer: Lorenzo Crespi
Creative Directors: Alessandro Polia, Marco Rocca
Senior Art Director: Elena Pinillos
Copywriter: Silvia Filipucci
Illustrator and Art Director: Martina Odoli Caravajal
Junior Art Director: Intissar Maaroufi
Account Supervisor: Roberta Volcan
Junior Account : Luca Lavacca
New Business Project Manager: Jacopo Galimberti
Senior TV Producer: Virginie Alexandre
Digital Strategist: Annalisa Mazzola
Social Media Manager: Sumeya Bendebka
Produced and realized by Maga Animation Studio
Director and Executive Producer: Massimo Carrier Ragazzi
Production manager and team coordinator: Angela Pollone
Head of Studio: Massimo Gentili
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