A quick dip into our 35-year strong Super Bowl Commercial Archive, a.k.a The Claymore Project to refresh your memories. What was the best ad of 1969? 1995? 1978? We asked a bunch of adgrunts to name ads they recalled off the top of their heads, and here's what we got.
1969
Gillette - Techmatic adjustable
1973
Noxzema - Farah Fawcett/Joe Namath
1975
McDonald's - Big Mac - Two All Beef Patties...
1976
Xerox - Monk
1980
Coca Cola - Mean Joe Green
1981
Indiana Bell - The Kids are Fine
1982
Toyota - Jewel Thief
1983, really awful year so here's the worst song we've ever heard, remember this? Go on, hum along! you get a whopper, large fries..
1984
Apple - 1984
1985 Apple
lemmings, most hated metaphor by those who it mocked, makes for
the most memorable ad of the year.
1986, all the ads were rubbish really - so here's a very 80's style cars jumping
against sunset style ad for the VW GTI.
1987 sedelmeir
subaru snow or no snow.
1988 - the men that knew how to hang Bartles & Jaymes introduces their berry wine cooler, with fanfare.
1989 Volvo shows us that less, is more, in their old boxy way.
1990 - Remember when Paula Abdul wasn't off her head doing interviews as she almost wiggled out of her chair? She did this duet with Elton John back then.
1991 - Hey are those Bugle Boy ads annoying?
1992 - Cindy drank Pepsi for the first time.
1993 when John Cleese shilled Magnavox
1994 - Remember those ads where you opened a beer and it started snowing everywhere. Yeah. They sucked. But so did all of 1994.
1995 the year of fights and rants.
vs 
1997. Small insects and big transsexuals offended animal and human lovers alike.
vs 
1998
FedEx - We Apologize
1999
Monster.com - When I Grow Up
1999
Apple - Hal
2000 - Yes, the year everyone spoke of the EDS herding cats commercial, but no amount of CGI beats the punk attitude of E*Trade wasting $2 Million on a dancing monkey.
vs 
2001
Understated or overdone? VW in a tree or those dang squirrels
of Pamplona? Take your pick.
vs 
2002 - when the legs got jiggy with it.
2003 - Most titillating pair which started a boob trend. I didn't think it was the best ad, but everyone talked about it.
2004 - Aliens, donkeys and little kids who cussed.
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2005 - cat-ricide, selfishness and robbery.
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2006 - Last year people talked about the stunts, the bizarre burger dance and the caveman.
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