Sonic Union Goes To The Super Bowl With Multiple Spots

Sonic Union is honored to have been the sound partner for 9 spots, two teasers and a radio promotion for this year’s Super Bowl adstravaganza.  

Budweiser: Old School Delivery 

Featuring the iconic Budweiser Clydesdales, the spot takes an old-school approach at delivering the widely loved beer during a snowstorm.  

Agency: FCB 

Editorial Company: Whitehouse 

Editor: Russell Icke 

Production Co.: Smuggler 

Director: Henry-Alex Rubin 

Audio: Sonic Union 

Sound Designer + Mixer: Steve Rosen, Kelly Oostman 

Producer: Pat Sullivan 

Volkswagen: An American Love Story 

Volkswagen kicks off its 75th year in America with a Super Bowl return, showcasing the very first Beetle of 1949.  

Agency: Johannes Leonardo 

Production Co: Park Pictures 

Director: Lance Acord 

Editorial Co: Exile 

Editor: Kirk Baxter 

Audio: Sonic Union 

Mixer: Rob DiFondi 

Producer: Pat Sullivan 

Hellmann's: Mayo Cat 

Hellmann’s puts a “paws” on food waste with Kate McKinnon and Pete Davidson. 

Agency: VML NY 

Production Co.: Furlined 

Director: Speck & Gordon 

Editorial Company: Mackcut 

Editors: Pamela Petruski, Danielle Minch 

Audio: Sonic Union 

Sound Desinger + Mixer: Michael Marinelli 

Producer: Mary Kate Valentino 

E*Trade: Picklebabies 

It’s parents against toddlers in a heated pickleball match. 

Agency: 72andSunny 

Production Co.: Smuggler 

Director: Randy Krallman 

Editorial Company: Friendshop 

Editor: Ben Suenaga 

Audio: Sonic Union 

Producer: Nathanael Taylor 

Sound Designer + Mixer: Rob McIver 

BMW: Imitation 

There may be only one Christopher Walken, but there are a lot of people who are “Talkin’ Like Walken” in the BWM Super Bowl spot. 

Agency: Goodby Silverstein & Partners 

Production Co.: Hungry Man 

Director: Bryan Buckley 

Editorial Company: Cabin 

Editor: Chan Hatcher 

Audio: Sonic Union 

Sound Designer: Steve Rosen 

Mixer: Steven Rosen, Kelly Oostman 

Producer: Justine Cortale 

Mountain Dew: Baja Blast 

Former “Parks and Recreation” stars Aubrey Plaza and Nick Offerman reunite in Mountain Dew’s new Super Bowl ad celebrating the 20th anniversary of the Baja Blast. 

Agency: Goodby Silverstein & Partners 

Production Co.: O Positive 

Director: Jim Jenkins 

Editorial Company: Cabin 

Editor: Nick Rondeau 

Audio: Sonic Union 

Sound Designer: Owen Shearer 

Mixer: Owen Shearer, Kelly Oostman, Steve Rosen 

Producer: Justine Cortale 

Silk: Planty Good 

Silk’s Almond Protein Milk helps Jeremy Renner (and his daughter Ava!) feel “planty good.”  

Agency: Havas 

Production Co.: Prettybird 

Director: Calmatic 

Editorial Company: Arcade 

Editors: Dave Anderson, Laura Sanford 

Audio: Sonic Union 

Mixer: Michael Marinelli 

Producer: Justine Cortale 

Verizon: Totalmente 

“Totalmente, llámame.”

Agency: Ogilvy 

Production Co.: Radical Media 

Director: Fred Armisen 

Editorial Company: Cabin 

Editor: Greg Scruton 

Audio: Sonic Union 

Sound Designer + Mixer: Fernando Ascanti 

Producer: Pat Sullivan 

Verizon: Can’t B Broken 

Time and again, Beyoncé has broken the internet. Can she also break Verizon’s 5G network? See her in action.. 

Agency: Ogilvy 

Production Co: MJZ 

Director: Craig Gillespie 

Editorial Company: Cabin 

Editor: Chan Hatcher 

Audio: Sonic Union 

Mixer: Owen Shearer 

EP: Mary Kate Valentino 

Producer: Nathanael Taylor