Paws2U - Expecting Unconditional Love United States - OOH USA

In our modern times the traditional family may look a little different. And peoples idea of what a family is, has also changed. Based on this insight, ALMA DDB created these extremely simple illustrations of what looks like expectant parents. The pregnant father, the single mother, the lesbian couple, and the elderly couple. Hang on, they're not pregnant... They're holding puppies! Paws4You is an adoption house that gives people the opportunity to have a family by adopting a dog

Advertising Agency: ALMA DDB, USA
CEO/Creative Chairman: Luis Miguel Messianu
CCO/Co-President: Alvar Suñol
SVP, Production: Michelle Headley
Creative Director: Virgilio Flores
Creative Director: Santiago Cuesta
Creative Director: Alberto Calva
Sr. Art Director: Ricardo Vallejo
Art Director: Danae Nunez
Illustrator: Eduardo Gomes
Production Company: ALMA DDB