Creative production company Panoptica recently partnered with CASE Agency to produce a brand launch video for Pley Beauty, a new, clean beauty cosmetics brand founded by actress/model Peyton List. The :36 piece, “Beauty is Your Pleyground,” was directed by Quinn Meyers via CASE Agency, which conceived the larger campaign for YouTube, digital, social, and OOH.
Highlighting the tagline “Introducing a more playful side of clean beauty,” the video features List and other models in a fun “pleyground” setting as they showcase unique looks from the Pley line. From a bounce house to a swing set to a jungle gym, the group sets their spirits free in a wonderland of color.
“Panoptica is a pro team — their speed and attention to detail made it possible to pull off a very complex shoot in a short timeframe,” says Quinn Meyers, Director of Content at CASE Agency. “They made shooting on a moonbounce and under a parachute feel easy! We’ve launched many beauty brands, but we're especially excited to work with Panoptica to help Peyton and team take this brand sky high.”
“Working with the team at CASE was an absolute pleasure,” concludes Roan Bibby, Panoptica Executive Producer. “It’s rare to get the opportunity to collaborate with a brand and creatives that are open to taking chances and devising concepts that so perfectly represent the brand and translate so well to the campaign's target audience. Utilizing Panoptica’s efficient production strategies and network, we were able to produce something really special and couldn’t be happier with how it came out.”
Agency: CASE
Director: Quinn Meyers
Agency Creatives: Enoch Palmer, Anni Choi
Agency Producer: Arielle Eshel
Production Company: Panoptica
Photographer: Ashley Batz
Social Photographer: Devon Trunk
EP: Roan Bibby
Line Producer: Robin Spears
DP: Adam Gundersheimer
Production Designer: Jade Spiers
Makeup: Melissa Hernandez
Wardrobe: Dani + Emma
About Panoptica:
Since 2011, Panoptica has been plumbing the creative depths to bring innovative and eye-catching work to screens of every size. We are driven by a need to push the boundaries of visual storytelling by fostering the unique and diverse voices of our filmmakers. Working alongside our discerning clients, we excel as a production partner from ideation through post, and our global network allows us to offer solutions to virtually any creative problem. We've seen the future of entertainment and brand content, because WE SEE ALL.
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