“For this campaign we wanted to create a factory like one no-one has ever seen,” says Psyop. “We wanted to make it more of a funhouse than a warehouse - like Santa had a falling out with his head elf and the elf quit and started his own company with Sun Ra and Takashi Murakami and they hired Willy Wonka as the CEO.” adds Psyop.
Production: Psyop
Client: Old Navy
Ad agency: CP+B
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