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Sony - Foam City - (2008) :60 (UK / USA)

Submitted by Dabitch on Mon, 04/14/2008 - 11:39.
in


The by now already famous Sony foam city commercial, shot in Miami, this ad will be aired globally.
Director: Simon Ratigan
Ad agency: Fallon London
Warren Ellis, of Nick Cave and the Bad Seeds fame, wrote the music track.

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Average: 3.6 (5 votes)
Submitted by kgeiger on Mon, 04/14/2008 - 13:01.

Nice.

Submitted by bella on Mon, 04/14/2008 - 16:26.

Dreamy. But I wish the music bed had some strings.

Submitted by adlib on Mon, 04/14/2008 - 16:29.

This is the famous Sony Foam City advert that I've been waiting so long for? This is it? I think this would have been received much better without all the pre-leaked hype. All this makes me do is wish I was there in the foam, rather than here watching the ad.

Submitted by purplesimon on Mon, 04/14/2008 - 17:39.

I reserve the right to be wrong, but it really isn't doing it for me!

Balls and Paint were amazing, but this doesn't live up to the hype for me either. There are some touches that are amazing (pink house and all images without people in, for example), but... all that footage and this is the best edit they could come up with? I know the former ads are for Bravia and they do make the job of keeping up appearances all that more difficult... There's that 'but' again...

Having said all that, when I'm at home, watching telly-vision with two beers down my neck I'll be amazed. Maybe it's a slow burner?

Then again, I can already see it's dividing opinion and the ad world will be full of comments, so people will talk about it and ultimately that's what they're aiming for.

And if nothing else, the like.no.other tagline is still a beauty. :)

Submitted by adlib on Tue, 04/15/2008 - 13:24.

4696 people read this (so far) but only four had the balls to comment?

Submitted by purplesimon on Wed, 04/16/2008 - 10:20.

Would that be Bravia Balls?

Submitted by Dabitch on Tue, 04/15/2008 - 17:04.

Perhaps people are just stunned. (and it's 7764 viewings now) edit: 17022 views. Holy shit.

Submitted by blabla on Wed, 04/16/2008 - 11:28.

The photos all over the web are so much better than this ad, which can be described as "dreamy" at best. I don't know if it's the hype that has set me up fr a letdown, or if the ad is actually kind of boring.

Also, that foam can look like debris.

Submitted by duckgooding on Sat, 04/26/2008 - 07:11.

It was great to be there

Submitted by RLDavies on Sun, 04/27/2008 - 11:31.

It is very dreamlike, giving the impression that the foam just appeared or fell from the sky one day, like snow. I would have enjoyed it more if I hadn't seen the behind-the-scenes clips. Instead of thining "wow, look, it's falling from the air", all I could think of was hosepipes and shouty directors.

Like the other Sony ads, it probably looks better full-size.

Submitted by TDD on Sun, 04/27/2008 - 17:50.

I think it would have been a good ad for Maytag or Whirlpool washers.

Submitted by caffeinegoddess on Sun, 04/27/2008 - 21:00.

It lacks a story. It feels very set up...which of course, it is. But I think that's why I liked Balls better than Paint. You could have imagined a truck having dropped its shipment of coloured balls or something. Where as Paint and Foam both are shown in such a way that they are set up more as stunts than a story or what have you. All do have nice cinematography though, and that helps.

Submitted by TDD on Sun, 04/27/2008 - 23:55.

I think you have it exactly, Caffeinegoddess. It's that whole, 'suspension of disbelief' thing.

Submitted by adlib on Sat, 05/03/2008 - 10:17.

I've changed my mind about this ad. Last night when it came on TV in the middle of loud obnoxious and annoying ads it was nothing but dreamy and beautiful. It really made me think of all the beautiful moments one wants to photograph. The music score really helped set that mood, it was the polar opposite of all the other crud on TV. Rated 5 hearts.

Submitted by TDD on Sat, 05/03/2008 - 11:55.

How many people love the ad, and have never experienced a heavy winter snowfall? How many people who don't love the ad have experienced a heavy winter snowfall? I'm just curious.

Submitted by Dabitch on Sat, 05/03/2008 - 12:29.

Here's one for your statistics - not terribly wowed, come from Kiruna (so yeah, I've seen proper winter)

Submitted by TDD on Sat, 05/03/2008 - 21:43.

Just because I tend to not like Wikipedia: ;-)

Kiruna Kommun

Submitted by RLDavies on Thu, 05/08/2008 - 11:29.

Despite having the TV on about 18 hours a day, I still haven't seen the ad anywhere but on this site -- but they're running follow-up spots already. That's getting a bit previous, isn't it? Surely, having spent the money to make the thing, Sony ought to keep showing the original for a reasonable time to make sure everyone knows what the "snippets" are referring to. If I hadn't seen the thing on Adland, I'd be completely baffled.

And for TDD's informal survey, I'm left lukewarm by it, and grew up in St Louis with plenty of snow in the winter.

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