Muscle Milk - “You, Your Awesome Body, and You, Show” Clay Matthew (2011)

Super Bowl champion Clay Matthews and All-Star Left Fielder Ryan Braun star on the fictitious “You, Your Awesome Body, and You, Show” learning valuable life lessons about the burden of their awesome body and the power of protein in Muscle Milk.
 
The TV spots are running though April 7 on networks ESPN, ESPN2, Fuel, Fuse, G4, MTV2, Versus as well as DIRECTV or Dish cable networks. The spots will be accompanied by radio and online advertising campaign.
 
Pereira & O’Dell was challenged to position the benefits of Muscle Milk to a larger audience without turning off the hardcore athletes who made the brand what it is today. Muscle Milk® is the leading product from the CytoSport™ family that promotes efficient fat burning, lean muscle growth and quick recovery from exercise. 

LEAD AGENCY: Pereira & O’Dell
PJ Pereira - CCO
Robert Lambrechts – Creative Director
Jason Apaliski – Creative Director
Executive Producer Jeff Ferro
Lauren Godfrey - ACD/Art Director
Ross Cavin - Copywriter
Chris Adams - Art Director
Jonathan Matthews - Producer
Jasmine Summerset - Strategy
Joshua Brandau - Strategy
Ryan Toland - Account Director
Jasmine Summerset - Strategy
Joshua Brandau – Strategy
 
PRODUCTION COMPANY:  SKUNK
Jim Hosking, Director
Shelly Townsend, Executive Producer
Merrie Wasson, Line Producer
Barry Chusid, Production Designer
Martin Tedin, Director of Photography
 
EDITORIAL Partner:  Arcade Edit 
Greg Scruton, Editor
Deanne Mehling, Executive Producer
Amburr Farls, Producer 
Hillary Ruggiano, Assistant Editor
 
TELECINE PARTNER:  New Hat 
Beau Leon, Colorist
 
FINISH PARTNER:  Airship Post 
Chris Homel, Online Artist
Deanne Mehling, Executive Producer
LaRue Anderson, Producer 
Hillary Ruggiano, Assistant
 
MUSIC PARTNER:  Mophonics
Stephan Altman, Creative Director 
Sons of Radio, Composers
Colette Huemer, Producer
 
GRAPHICS PARTNER:  Laundry!
PJ Richardson, Owner/Creative Director
Tony Liu, Owner/Creative Director 
Michael Bennett, Executive Producer
 
TALENT
Host is Jonathan Kite
Sound guy is Matthew Cardarople