M bank is the first Mongolian Neobank, launching with this ad "Time has come."

Hello all Монголчууд! This is the first Mongolian ad in adland®, so that's exciting. M Bank is the first neobank in Mongolia, offering the app and fintech alternative to the stuffy old physical bank. I'm not sure if the 'underwater' symbolism in the ad means something in Mongolian, but it works either way. A man is stuck in line, underwater, where his screams can't be heard and the line never moves. As sunlight appears on the surface, he releases himself from the net that he's stuck in, and swims toward the sun. This was all a daydream while he stood in line at the boring old bank, but the message is clear - M bank is different. 

Client: M bank
Ad agency: Trimon
Script: Econte