Don't think of this as a commercial, think of it as a highlight reel. And that, dear creatives, is how you get an entire ad of running footage to please your clients.
This Lincoln-Mercury commercial aired in quarter 2 of Super Bowl XXVII.
Client: Ford Lincoln-Mercury
Ad Manager for Lincoln-Mercury : Gerry Donnelly
Spot Title: "Highlight film"
Ad agency: Young & Rubicam
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