Labelium names Navneet Chhajer new managing director of Toronto office

Former Facebook Executive Navneet Chhajer Joins Key North American Office of Leading Global Digital Performance Agency

The global digital performance agency Labelium, which specializes in e-retail, media, and consumer performance, has named Navneet Chhajer as Managing Director, Labelium Toronto. In this position, Chhajer accelerates the diversification of the agency’s e-commerce sector and supports its growth in the performance agency category in Canada and North America. Chhar’s mandate is to lead multi-disciplinary agency teams to build innovative solutions and drive positive outcomes from marketing campaigns as well as furthering the growth of the agency. He reports directly to Virginie De Malavois, Managing Director of Labelium Canada.

“Nav has deep agency and client side experience,” said De Malavois. “He brings an unwavering passion for driving and measuring real business results, and has exceptional analytical and problem-solving skills acquired from extensive solution design and development experience. Nav will play a key role in the growth of Labelium in Canada and North America and in creating successes for our clients.” 

Chhajer was most recently with the Growth Marketing team at Loblaw Digital in Toronto where he worked across multiple disciplines to drive PC Express adoption across Canada. Prior to Loblaw, Chhajer spent almost eight years at Facebook, managing a portfolio of $30M+ in annual revenue and working with some of Canada’s largest advertisers on their marketing efforts. A software engineer by training, Chhajer also led application delivery teams in the insurance industry, and spent time as a Technical Account Manager at Salesforce before joining Facebook. All told, Chhajer has 17 plus years of experience in technology and digital media. He is also currently working towards an MBA from Queen’s University.

“Labelium is an independent, trailblazing leader in the performance and e-commerce space, which has been growing exponentially as brands continue to go digital,” said Chhajer. “As a former IT developer who has also led application delivery teams, I look forward to the challenge of managing marketing teams, working closely with clients and helping build Labelium’s unparalleled leadership in the industry.”

Chhajer’s hire has already set in motion a series of new business wins for Labelium particularly among leading beauty and cosmetic brands, many of which are consolidating all marketing activities with the agency.