In this ad, the robotic testing of beds is shown while the super explains "We test all our beds"... and then another super: "because we know what everyday demands", and the hangar doors open to reveal the ultimate bed testers. KIDS! LOTS OF KIDS!
It's pretty amazing nobody got hurt (I hope) as a school of kids thrown themselves on all the beds to jump like nuts. Why is jumping on the bed so much fun? Who cares, Ikea concludes that their beds are "made for reality".
Client: Ikea
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