"I'm a strong believer that a woman's health is her wealth, and I'm proud to participate in this important campaign that puts that message front and center on the world's biggest stage," said Ms. Blige. "I want women everywhere to know that real love means putting yourself first and prioritizing your annual screenings." The advert shows that despite Ms. Blige’s very busy life, as she travels from set to studio to gym to boardroom, she still makes time in her schedule for her annual Well-Woman visit.
Beyond the broadcast spot that debuts during the Super Bowl, a first appearance for Hologic, the campaign includes robust digital and social activations driving viewers to ScreeningsForHer.com.
Ad agency: CHÉ Creative, Brooklyn, New York. 100% Black-owned and women-led
Production company: Little Minx
Director: Child
Strategy and integration lead: Cheryl Overton Communications a black woman-owned firm
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