HarperCollins set out to reconnect Toronto subway travelers to the experience of storytelling through the written word with a campaign that harnessed the power of sound to promote notable titles.
The effort, developed by Toronto-based Dentsu Canada, incorporated four subway ads – two on the Bloor- Danforth subway line and two on the Yonge – University line – that each featured a striking image and an audio jack where commuters can plug in their headphones and listen to a brief excerpt from a book.
The narration concludes with the name of the book, a plot description and the tagline: “HarperCollins. We tell the world’s greatest stories.”
Creative Director: Deborah Prenger, Glen Hunt
Art Director: Deborah Prenger
Copywriter: Glen Hunt, Joe O’Neill
Account supervisor: Sharon Hill
producer:
Winnie Alford (Second Unit)
assistant producer: Cameron Moffat
music composer: Silent Joe
Published/Released/Aired (Month, Year): Nov 1
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