H-E-B "Stronger than Coyote" (2015) :30 (USA)

H-E-B's Texas tough products are even tougher than the Detroit Spurs' Coyote.

Client: H-E-B
H-E-B Group Vice President Marketing/Advertising: Cory Basso
H-E-B Senior Advertising Account Manager: Judi Janney
H-E-B Advertising Account Manager: Jenny Williams
H-E-B Creative Copywriter: Martha Martinez
Agency: The Richards Group
Brand Creative/Creative Group Head: Chris Smith
Brand Creative/Writer: Wendy Mayes
Brand Creative/Art Director: Bo McCord
Brand Creative/Writer: Steve Grimes
Brand Creative/Art Director: Kevin Reid
Brand Creative/Writer: Rachel Dawer
Brand Creative/Art Director: Sonia Amin
Brand Management: Derek Darst
Broadcast Producer: Kim Alexander
Broadcast Business Affairs: Devona Mayeur
Production Company: Sugar Film Production
Director: Chris Smith
DP: Afshin Shahidi
Executive Producer: Tony Miglini
Head of Production: Michelle Isbell
Editorial: Treehouse
Editorial Executive Producer: Jeremy Besser
Offline Editor: Jason Payne