Guinness - Dark Life - (2010) :60 (UK)

A joint BBDO production from both the UK and Ireland offices. Frederic Planchon:

"The different parts of the ad combine to create an atmospheric arc that starts at the end of a normal working day around the world, and culminates in a New York bar where the surging of a freshly pulled pint mirrors the urgent buzz and anticipation of a New York City night getting underway outside".

Guinness Ad agency: BBDO UK and Ireland Director: Frederic Planchon Music: '10 mile stereo' by the band "Beach House".

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Dabitch

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Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.

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