Guinness Africa – DJ Steloo #MadeofBlack - (2014) :60 (UK)

As part of the MTV Base takeover campaign, here's a short clip interview with Steloo, house & dubstep DJ from Ghana. You can see Steloo perform at the Sound Wave Accra – Electro Festival october 23-25 so get tickets now. His look is decidedly different, with the split facepaint and his special hat. His music is a fusion of everything that influenced him as well, sounding more global than anything else. Here's "Steloo -Naagba(Problems)" which saunters easily from dubsteps deep bass tickling your pelvis to drums popping like champagne corks in an earthquake. Why, dear Guiness, when you have such talent onboard with your pan-African campaign are you sticking a freaking Kanye song in the main edit of the campaign? I really can't get my head around that. So much wtf.

Agency: Abbott Mead Vickers BBDO
Client: Guinness
Creative Director: Mike Shalit
Copywriter: Mike Sutherland
Art Director: Anthony Nelson
Agency Producer: Nick Godden
Agency Producer: Holly Pienaar
Director: Sam Brown
Prod. Co.: Rogue Films
Post Production: The Mil
Audio Post: Wave
Editorial Company: Final Cut
Editor: Amanda James