Google's product launch of their new Google Play Games campaign targets loyal gamers by showcasing an iconic squad of wildly different and beloved characters working together to venture across a player’s room to reach a PC gaming station. The surprising IP mashup includes Gingerbrave from Cookie Run: Kingdom, Rose Knight and Frostwing from Lords Mobile: Kingdom Wars, and Wind Panda Warrior from Summoners War: Chronicles, all characters from mobile megahits with hundreds of millions of downloads.
Omelet worked with Oscar-nominated director collective Illogic to bring the spots to life with feature film-quality animation, as well as with Human Worldwide to craft an original track with lyrics that underscore the campaign messaging.
Google Play Games Campaign
Brand: Google Play
Agency: Omelet
Production: Illogic Studios
Production: Psyop
Production: Wizz
Mix: Lime
Music: Human Worldwide
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