Furloughed ad industry workers created ad collective "Not Fur’Long" to help small business clients in need

A group of advertising creatives who are currently being paid not to work, decided to get together and work for clients who can't pay them. What a way to pay it forward. Sorry, the puntastic name rubbed off on me and I had to join in.

"Instead of starting a podcast or learning the art of baking sourdough, we decided to set up Not Fur’ Long and use our time to help brands and small businesses survive and thrive in these challenging times." they explain on their web page. 

So, if you are a small business that is struggling, turn to notfurlongcreative.co.uk for an assist in getting the word out about what you offer. If you are a furloughed creative with time on your hands, you can join them! The goal here is to keep these small businesses afloat while keeping your creative and strategic brain muscles from atrophying as you stare at your four walls all day. 

Good initiative. I like it.