Halo Top ice cream is pretty tasty. Like all ice cream it's a sinful treat. So this ad stars the devil who is marching up to heaven (where Halo Top was created) to complain that they are ruining ice cream by making it less sinful. He then takes a few samples "for analysis." The devil here kind of gives off a Martin Mull vibe who you might know if you ever saw the movie "Clue." Something about this ad scream retro, including the button at the end.

Client: Halo Top Ice cream
Agency: RTO+P
Chief Creative Officer: Steve Red
Executive Creative Director, Partner: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal
RTO+P Producer: Joe Mosca
Post Producer: Rebecca Jacobs
Editor: Chip Schofield
Account Leads: Carla Mote and Perry Morris
Director: Casey Storm
Production Company: Anonymous Content
Anonymous Content Director of Photography: Neil Shapiro
Anonymous Content Producer: Thomas Martin
Music Composition & Sound Design: Milkboy
VFX: Alkemy X

Commercials: 
Country: 

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment