Coke ribbon campaign points out recycling bins, Italy

There is a new twist to the "coke hand ribbons" idea, this time it's Coke telling you to bloody recycle that can or bottle already.

Publicis, Italy created these for Coca-Cola. The message, “Open, taste, recycle with us.” Coke says source-separated recycling goes up by a whopping 141 percent when you make the bins easier to find and the campaign is already making a difference.

Ad agency: Publicis, Italy