A lesson in outdoor survival skills takes a wild turn in Busch Light’s Super Bowl LVII ad. Suddenly Sarah McLachlan appears, parodying her own association with the American Society for the Prevention of Cruelty to Animals due to her song “Angel” used in their ads. But the Busch schhhhhhhhhhhhhh tells her to stop pitching animal rights, as the Busch man tells her that she's cuddled up with a wolf. Whoops.
Busch Light will donate $25,000 to the nonprofit One Tree Planted to help restore forests and support biodiversity efforts. The campaign “Busch Guide” will continue to run this year, with more helpful tips like how to signal for help, avoid poison ivy, and what to do when you face a black bear.
Ad agency: The Martin Agency
Client: Anheuser-Busch InBev - Busch Light
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