Bioré® Skinimalist Reminders Week 1 Music EN (Canada)

Knowing that people watch hours upon hours of YouTube videos before bed, Bioré® skincare also turned its reminders into contextual pre-rolls.

The pre-rolls are running between 8 p.m. and 2 a.m. until June 27, and reference the category of videos people are watching. 

Campaign Title: Wash Your Face Reminders, #skinimalism platform
Client: Kao Canada
Brand: Biore

Director of Marketing & Business Development, Kao Canada: Teri Barrigar
Associate Director of Marketing, Kao Canada: Lori Bianchi
Brand Manager, Biore: Monique Milewska

Agency: john st.
Chief Creative Officer: Cher Campbell
Creative Director: Cam Boyd
Associate Creative Director: Natalie Mathers
Copywriter: Maddie Rosenberg
Business Lead: Lindsay Day
Account Director: Jamie Faltl
Account Executive: Emily Sabetti

Media Agency: m/SIX
Associate Director of Planning: Nicole Saab