Anheuser-Busch quietly lets go of execs that were behind the Dylan Mulvaney Bud Light fiasco

Anheuser-Busch's two highest-ranking marketing executives are no longer employed with the company following its recent reorganization.

Daniel Blake, the Group Vice President for Marketing, and Alissa Heinerscheid, the Vice President of Bud Light Marketing, have both left their positions.

Alissa Heinerscheid was on the "make yourself at home" podcast in March of this year, speaking about Bud Light's "fratty out of touch humor" and how she was hired to evolve the brand, which to hear meant inclusivity and a shift in tone, where representation was at the heart of it. "You've got to see people who reflect you in the work," she said.

In April of this year, TikTok influencer famed for "X days of girlhood" Dylan Mulvaney was the spokesperson for both Nike and Bud light which triggered an immediate backlash for both brands, but Bud Light seems to have suffered worse than Nike.

Even an offer of "free beer" over the 4th of July weekend and a newly released notably American-flag-less commercial about summer and cold beer doesn't seem to help Bud Lights image. In fact, that ad, containing universally recognizable summer vignettes, has been interpreted as an insult to your average Bud Light consumer.

As we've previously reported, Bud Light soon became the topic of countless joke memes, as it had angered both stodgy conservative Bud Light drinkers, and LGBTQ groups in one fell swoop. The CEO even tried to apologize for the marketing mishap. Anheuser Busch even offered distributors free beer, but the Bud Light boycott came from bothe conservative influences and gay bars. In fact, more gay bars boycotted the beer than I could muster up the energy to write about, all across America - from Minneapolis to Illinois. Meanwhile in Tennesse, country music star Garth Brooks announced that his bar will serve Bud Light.

To be continued, I'm sure.