The tangled ball of old tech makes an animated monster. Monster bad. Monster make people sad, until our little hero explains to monster what he can do - fix things. And so, this adorable animation tells us the main concept of Backmarket - the leading marketplace for renewed/refurbished tech devices.
The ad is produced by Nexus Studios, directed by Johnny Kelly, and has contributions from Andy Gent – the award-winning puppet-maker known for working on Wes Anderson’s ‘Isle of Dogs’, ‘Fantastic Mr. Fox’, and ‘The Grand Budapest Hotel’.
Creative agency: Nexus Studios
Creative concept: Andy Gent, Johnny Kelly
Creative Director: Johnny Kelly
Puppetmaker: Andy Gent
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