This ad wasn't a super bowl ad from the start, but the client loved it so much that they found the funds for a super bowl airing. This was shot at the Mojave, CA airport on an abandoned runway, using boneyard planes towed around by cables.
This commercial won a Gold Addy, and was Clio shortlisted, and was nominated for a DGA award for cinematography.
Agency: Bozell - Dallas, Texas
Copywriter and Art Director: David Everitt-Carlson
Copywriter: Patrick Scullin
Director: Terry Bedford
Production company: RSA Films
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