“ACT BEYOND BORDERS. Soaring Crane Project" to promote multiculturalism in Japan

In Japan, the number of foreign residents reached an all-time high last year. There were 2.23 million long-term and permanent foreign residents in Japan as of the end of last year according to the Justice Ministry. However, there are many foreign residents who have difficulties when living in Japan due to differences of languages and cultures. In fact, some foreign children get into truancy according to the report of the Ministry of Internal Affairs and Communications.

In response to the situation, the “ACT BEYOND BORDERS. Soaring Crane Project has launched in Gunma, a place where 1 in 40 residents are from foreign countries, to aim to promote multiculturalism.

On October 28th, Jōmō Shimbun turned one of the pages of its newspaper into origami that could be folded into a paper crane. Additionally, in conjunction with Armistice Day on November 11th (World Peace Day in Japan), children from Japan and foreign countries participated in the multicultural non-verbal dance.

As a result, a total of 506 paper cranes were gathered and 80 children from Gunma Prefecture with different cultural backgrounds came together, having fun as they create a collaborative dance.

ADVERTISER: Jomo Shimbun

CREATIVE AGENCY:
PLANNERS: Tomoyasu Katagai(Dentsu), Minoru Sekiguchi(Guty)
ACCOUNT EXECUTIVE: Taisei Nakano(Dentsu), Keigo Shoji(Dentsu)

PRODUCTION COMPANY:
PRODUCER: Akiyoshi Munekane(Northshore)
PRODUCTION MANAGER: Tatsuya Inukai(Northshore), Syohei Koike(Northshore)
DESIGNER: Syotaro Nakamura(Northshore)
ART DIRECTOR: YOSUKE TAMURA(Northshore)