zig has launched a campaign for Lavalife in Canada without the boring testimonials or typical dating scenarios. The concept of the spots seek to explain the idea that Lavalife has what you're looking for - whatever that might be. The campaign is running throughout Canada from August to September and November to December of this year. See two of the spots below and some outtakes of one actor trying desperately, but failing miserably, to say "orgasm" on YouTube.
Guys in Groups - :30 TV version (daytime)
Guys in Groups - :15 - Web version
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