War Child "Surrogaid" (2014) :30 (Canada)

"You can't donate motherhood, but you can donate money." Gee, really? You mean the mother cyborgs you're creating aren't real?

For such a heavy issue (abandoned kids in worn torn countries) this spot comes across as being a too tongue and cheek for its own good. I'm sure it wasn't the intention at all but this comedic approach (while admirable) ends up managing to undermine children in need, because it spends too much time on the joke. Going to a Surrogaid.org suffers from the same problem. You have to sit through the jokey robot stuff first before you get to the actual donate button.

Agency: john st.
Executive Creative Director: Stephen Jurisic, Angus Tucker
Art Director: Marie Richer
Copywriter: Jamie Umpherson
Producer: Cas Binnington
Account Service: Laura Rodriguez
Strategic Planning: Laura Robbins
Production: OPC
Director: FamilyStyle (Jono Hunter)
Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault
Producer: Isil Gilderdale
DP: Brett Van Dyke
Art Director: Brad Wilson
Digital Production: Jam3
Creative Director: Adrian Belina
Executive Producer: Graham Budd
Producer: Greg Benedetto
Designer: Vinicius Araujo
Director of Creative Technology: Mikko Haapoja
Tech Lead: Aaron Morris
Developer: Elliot Kwan
Developer: Alvaro Lemus
Offline House: School Editing
Editor: Mark Morton
Assistant Editor: Lauren Piche
Transfer: Alter Ego
Colourist: Conor Fisher
Online House: Fort York VFX
Executive Producers: Erin Kuttner & Amanda Lariviere
Online Artists: Ernie Mordak, Andrew Rolfe
Online Assistant: Jason Pereira
Audio House: Apollo Studios
Post-Audio Producers: Tom Hutch, Benedicte Leclere
Music Producers: Yan Dal Santo, Daenen Bramberger
Composer/Engineer: Harry Knazan
Composer/Sound Designer: Armen Bazarian
Casting: Jigsaw Casting Ltd
Casting Director: Shasta Lutz, CDC
Illustration: Clint Ford
Printing: Category5
Media Partner: Grassroots Advertising
Public Relations: Social Lab (David Jones)
Public Relations: AJ Media (Alyssa Siegel)