Volkswagen - Our beauty. (1967) printad (USA)

Our beauty.

Will it spoil the Volkswagen image?
We never thought it would come to this. A beautiful Volkswagen.
All these years we've been telling you about the ugly bug.
And now, the snazzy Fastback sedan. But don't let its good looks fool you. When you really come down to it, it's still a Volkswagen.
The engine is still in the rear and it's still air-cooled.
It's just as easy to replace parts. (It still takes 10 bolts to bolt on a new fender.)
And it's just as easy on gas as any other Volkswagen. (The Fastback averages 27 miles on a gallon of gas. Which is pretty good for a car that cruises over 80 miles per hour.)
While we were making this beauty beautiful, we were also making it bigger.
It's got a trunk in the front where most cars have their motors. And a trunk in the back where most Volkswagens have their motors.
(In case you're wondering where we put the motor, well, it's neatly tucked underneath the trunk in the rear.)

The Fastback's also got a little more room for passengers than the beetle. You pay a little more for it, too. ($2,248.)* Will a Volkswagen like this change our image?

We doubt it.
After all, it's only the world's most beautiful Volkswagen. Not the world's most beautiful car.
 

VOLKSWAGEN OF AMERICA, INC. SUGGESTED RETAIL PRICE, WEST COAST P.O.E., LOCAL TAXES AND OTHER DEALER DELIVERY CHARGES, IF ANY, ADDITIONAL, WHITEWALLS OPTIONAL AT EXTRA COST.

Ad agency: Doyle Dane Bernbach (DDB), New York

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