Train Trophy Tour launches for UEFA Euro 2016

The UEFA Euro 2016 Trophy Tour launched on Saturday at Gare de Lyon in Paris. Built by creative agency Space, houses a huge UEFA Euro 2016 exhibition and the Henri Delauney trophy which is awarded to the winners of Euro 2016. The trophy tour will run from April 1 to June 9 2016, building up to the Euro 2016 kick off on June 10th. The train will pass through twenty-five French cities, including the ten host cities. It is projected that 300,000 people will check it out. In addition to digital and interactive experiences, the exhibition includes photography and interaction with brand ambassadors on the platform at each station. There are also five other experiences in five different carriages.

The first carriage contains the trophy itself (with a photo opp for visitors) and creates the sensation of walking into the Stade de France with a cheering crowd of thousands
The second carriage is a perspective-challenging, seemingly infinite changing room and contains memorabilia from the previous European Championship tournaments, with a focus on the French team and the new adidas ball that will be used at the matches
The third carriage focuses on the official song of the tournament written by globally-renowned DJ David Guetta with the addition of thousands of fans’ voices through an app. It features a recording booth that links fans’ renditions of the song to their Facebook pages
Carriage four, aimed at younger visitors, showcases the flags of the competing nations and the previous mascots of the European Championships as well as Super Victor, the mascot of Euro 2016
The fifth carriage is for VIP events and features some the tournament’s major sponsors.

If you're into football it's got to be quite exciting.