To celebrate 30 years, Toys R Us created this anthemic spot featuring kids of all ages pledging to retain the best parts of their youth. No matter how old you get, you never have to grow up. You'll always laugh at silly stuff, stay up late and keep your curiosity, imagination and sense of play intact. You'll always be a Toys R Us Kid. Nice sentiment.
This campaign for Toys R Us in Canada encourages people to take the oath to never grow up on Facebook. Sorry. But I will always refuse to let anyone mine my data.
Client: Toys”R”Us Canada
Creative Agency: Open
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriters: Kate Thorneloe / Laurent Prud’homme / LauraBeth Cooper
Art Directors: Jessica Carter / Jessica Rogers / Tyler McKissick
Agency Producer: Brie Gowans
Project Lead: Anne Ngo
Project Manager: Nicolas Rouleau
Production Credits - FIlm
Production Company: Descendants
Executive Producer: Tasha Litt
Director: Lloyd Lee Choi
DOP: Oliver Millar
Line Producer: Michelle Woodward
Offline Editorial: Saints
Executive Producer: Michelle Rich
Editor: Robin Haman
Online: AXYZ
Flame Artist: James Andrews
Producer: Kara Mallard
Colour: Alter Ego
Music & Sound Design: Apollo Studios
Director: Yan Dal Santo
Producer: Tom Hutch
Production Credits – Facebook App
App Development: A Nerd’s World
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