Just in time for Father's Day Toyota Camry presents two spots. The first was an intimate story between a father and son reunited. This one is a man-on-the-street interview in which sons and daughters admit Father's Day isn't as big a deal to them, but their dad really is. We then see the same people calling their dads, telling them they love them. Then somewhere in the third act we pick up with the story of the son going to see his father for the first time in ages. As a lead in to the spot I linked above it works, but as a stand alone piece, I'm not sure how we got from dozens of people being interviewed about their dads, to telling one guy's story.
Client: Toyota
Agency: Saatchi & Saatchi Los Angeles
CCO: Jason Schragger
CD: Erich Funke
Copywriter: Nick Cade
ACD/Art Director: John Kritch
Executive Director of Integrated Production: Lalita Koehler
Director of Content Production: Sara Seibert
Senior Content Producer: Pamela Parsons
Production Coordinator: Anthony Circo
Group Account Director: Erica Baker
Account Director: Carla Tanchum
Management Supervisor: Chris Crockett
Account Executive: Tracey Horwitz
Director of Public Relations Nick Ammazzalorso
Product Information Specialist: Paul Watson
Strategic Planning Director: Evan Ferrari
Management Supervisor Social Media: Hansoul Kim
Engagement Manager, Social Media: Allie Burrow
Executive Communications Director: Gwen Conley
Media Director: Janet Waters
Associate Communications Director: Breanne Carpenter
Senior Project Manager: Jill Savage
Account Director, Social Media: Bryan DeSena
Business Affairs Director: Keli Christy
Senior Business Affairs Manager: Kate Bestic
Client:
Group Vice President - Marketing Jack Hollis
Vehicle Marketing & Communications National Manager -Sedan Ann Masse
Vehicle Marketing & Communications Manager - Camry Angie White
Vehicle Marketing & Communications Planner - Camry Jessica Geremia
Social Media Strategy & Operations Director Monica Peterson
Social Media Strategy & Operations Manager Florence Drakton
Social Media Marketing Planner Brian Carroll
Production Company: Cash Studios
Executive Producer: Melissa Abe
President Of Production Company: Ivan Cash
Line Producer: Asori Soto
Director: Ivan Cash
DP: Daniel Addelson
Editing Company: Cosmo Street
Executive Producer: Yvette Sears
Producer: Marie Mangahas
Editor: Bill Chessman
Assistant Editor: Zoe Mougin
Telecine: CO3, Stefan Sonnenfeld
Finishing: Brickyard
Finishing Artist: Patrick Poulatian
Finishing Producer: Diana Young
Music: Asche & Spencer
Sound Design
Mix: Lime Studios
Mixer: Loren Silber
Monument Credits
CCO: Jason Schragger
CD: Erich Funke
Copywriter: Nick Cade
ACD/Art Director: John Kritch
Executive Director of Integrated Production: Lalita Koehler
Director of Content Production: Sara Seibert
Senior Content Producer: Pamela Parsons
Senior Art Producer: Dogan Dattilo
Production Coordinator: Anthony Circo
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