SUPGV.org - A Petition For Stronger Gun Laws / Office Shot - (2013)

Grey New York open their anti-gun campaign with this scenario: an older man is going postal in an office, but he's using a very old muskot and forgot to affix his bayonet to it so after one shot he has to stop and reload .... The point being that US gun laws are antiquated because apparently the 1994 federal assault weapons ban was a hundred years ago, and man now I feel older than usual, thanks for that. Why didn't this guy Ed use the gun powder for a bomb instead? He's got the gun powder, clearly. Oh, that's right, because Ed is a crazy person. They aren't very logical.

Client: States United to Prevent Gun Violence
Spot: "Ed—A Petition for Stronger Gun Laws"
Agency: Grey, New York
President, Chief Creative Officer: Tor Myhren
Executive Creative Directors: Steve Krauss, Ari Halper
Creative Director, Art Director: Eric Schutte
Associate Creative Director, Copywriter: Rob Carducci
Copywriter: Richard Bullock
Creative Reputation Manager: Rachel West
Vice President, Account Director: Elizabeth Gilchrist
Assistant Account Executive: Cassie Novick
Executive Vice President, Director of Broadcast Production: Bennett McCarroll
Producer: Floyd Russ
Associate Producer: Sam Howard
Production Company: Harvest
Director: Adam Goldstein
Executive Producers: Bonnie Goldfarb, Rob Sexton
Line Producer: Francie Moore
Director of Photography: Roman Jakobi
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Ryan Steele
Producer: Sasha Hirschfeld
Visual Effects: Method Studios
Lead Flame Artist: Jay Hawkins
Matte Painter: Stella Ampatci
Visual Effects Producer: Jenn Dewey
Sound Design: Vision Post
Sound Designer: Ryan Hobler
Producer: Lindsay Brzowski
Music: G&E Music