Society of Grownups - Facing The Future - (2015) :30 (USA)

"Free sandwiches in the break room", and suddenly the guy envisions his older self because grabbing freebies is what people who forgot to plan their retirement do? This is part of the campaign with Wedding plan surprise, Spiders and Money, Double Garage, and Salary Negotiation Auctioneer. The best part of this campaign so far is the name for the financial planning help organisation, "Society of Grownups".

“You don’t expect this kind of comedic approach from the financial sector, it is bold and forward-thinking on the part of the client. And the innovative way they plan to socially seed the videos, through paid and unpaid media, further differentiates them. When you are done laughing at these universal moments you actually realize that there is a place that can help,” the director of these clips, Paul Goldman, from ModOp Films, says.

Client: Society of Grownups
Project: 5 online ads

Agency: The Fantastical, Boston, MA
Chief Creative Officers: Michael Ancevic , Steve Mietelski
Creative Director: Kerry Downey
Art directors: Iona Holloway, Samantha Hodian.
Writers: Kerry Downey, Steve Mietelski, Talia Nutting, Talia Glickman-Simon
Executive Producer: Susan Poor
Account Director: Jenn Foster

Production Company: ModOp Films, Hollywood, CA
Director: Paul Goldman
Executive Producers: Rossi Cannon, Steve Schofield
Line Producer: Beth Pearson

Edit: Chandelier Films, Boston, MA
Editor: Christo Tsiaras
Post Supervisor: Glenn Chalek

Finishing: Edit Bar, Boston, MA
Color Correct & On-line: Charlie Coffou
Audio Mix: Aberrant Sound, Boston, MA
Engineer: Brian Sargent