Smirnoff - Bert Lahr - "YOUR GIMLET IS SUBLIME!" (1962) print (USA)

SAID THE WALRUS TO THE CARPENTER: "YOUR GIMLET IS SUBLIME!"

A good Vodka Gimlet tastes limey—but sublimely dry. Its clean tang of Its is subtle, a whisper rather than a shout. To give this lordly cocktail true dryness and real gusto, be sure to use smooth Smirnoff Vodka ... and genuiune, imported Rose's Lime Juice.
One thing more.
Stirring keeps a Gimlet clowdness. So shake your head if you see it shaken—or stirred with anything but Smirnoff!

it leaves you breathless Smirnoff