Scion - "xB Splicer" - (2009) :30 (USA)

Working with Scion, ATTIK's creative director Simon Needham and his colleagues created numerous manifestos that appear within the campaign's model-specific campaign assets, each featuring its own font, style treatment and set of manifestos reflecting the vehicle's unique personality. For the xB, Scion's urban utility vehicle with an iconic shape, the manifestos are: "Be an icon, not an imitation," "Be the original, not the copy" and "Become one of us by becoming none of us."

This new Scion Brand Manifesto "xB Splicer" spot was directed by Simon Needham in unison with Imaginary Forces.

Title: Scion "xB Splicer"
Length: :30
Debut Date: August 10, 2009

Client: Scion

Ad Agency: ATTIK
City/State: San Francisco, CA
Creative Director, Broadcast Spot Co-Director: Simon Needham
Associate Creative Directors: Ron Lim, Stan Zienka

Design/Production Company: Imaginary Forces
City/State: Bicoastal, USA
Director: Simon Needham (ATTIK) and Imaginary Forces
Art Directors: Charles Khoury, Ahmet Ahmet
Producer: Courtney Graham
Designer: Dan Meehan
Animators: Dan Meehan, Tom Allain, Anthony Honn, Charles Khoury
Editor: Justine Gerenstein
Storyboard Artist: John Fox

VFX and Finishing: Method Studios
City/State: Bicoastal, USA
Senior Executive Producer: Gabby Gourier
Producer: Leighton Greer
Visual Effects Supervisor: Chris Nichols
Compositing Supervisor / Lead Compositor: Chris Bankoff
Flame Artist: Marguerite Cargill
Lighting Supervisor: Daniel Buck
CG Artists: Scott Metzger, Felix Urquiza, Alexander Lee, Didier Levy, Dave Carlson, Erik Lee
Nuke Compositors: Ryan Raith, Jake Maymudes
Coordinator: Lauren Haggard

Music and Sound Design: Face The Music, Bicoastal
Executive Producer: Adam Joseph
Composers/Sound Designers: Ian Dalsemer and Jason Bonilla
Additional Sound Designer: Michael Schmidt
Mixer: David Carden