Samsung "Seven days of unboxing: the child" (2016) :45 (Sweden)

Samsung has a new Galaxy coming out on the 21st of February. To celebrate, they are having seven days of unboxing. For the very first they had a child named Tyson unbox it in some weird dark sci-fi inspired platform that seems more akin to where Batman keeps his gear. Although of course we don't get to see the real phone the kid gets to see, because teaser.Then he comes out of the weird box and sits down and plays with his markers and draws the phone. If there's six more days of this, it had better be one hell of a phone.

Client: Samsung Nordic

Agency: DDB Stockholm
Art Director: Joel Ekstrand
Copywriter: Nick Christiansen
Agency Producer: Mattias Coldén
Account Manager: Susanne Ytterlid
Account Director: Christian Westelindh
Digital Director: Andreas Fabbe
Planner: Patrick Wilkorsz
Business Director: Jacob Sandström
Production Company: Acne
Director: Anders Jedenfors

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